This fall, leading North American surf and swimwear brand Body Glove is bringing its philosophy of “do what you love, love what you do” to a whole new sphere with the launch of a new line of women’s active wear. Designed for the woman who aspires to make exercise about an experience rather than a regimen, Breathe by Body Glove embraces the outdoor fitness lifestyle — a natural extension of the California surf and beach culture that’s always been a big part of the Body Glove identity.
Breathe was conceived for the woman who looks to exercise to make her feel confident, beautiful, empowered and who wants to enjoy the experience as something that goes beyond just physical maintenance. Whether it’s going for a jog on the beach, hiking through the woods, or taking in the sunset on a stand up paddle board, the Breathe outlook is all about taking pleasure in the activity, not just the results. “Connecting to nature is really important to the Body Glove brand, and we wanted to extend that to all types of activities. Now, in addition to surf, swim, and the overall beach lifestyle, Breathe brings Body Glove’s philosophy of enjoying the outdoors to all areas of fitness,” says Body Glove Apparel’s VP of Sales Noah Gellis.
Breathe by Body Glove’s debut active wear collection will include everything needed for a rich and active life lived outdoors — from high performance garments like support bras and seamless, breathable workout wear, to quick-dry hybrid suits for surfing and stand up paddle boarding. Meanwhile, more casual exercise essentials, like tops in super soft burnout material and a collection of French terry styles are perfect for warm-ups and cool-downs as well as workouts.
Set to roll out alongside the brand’s launch, Breathe’s debut ad campaign aims to capture the sense of freedom and fulfillment that comes with connecting to nature through an active lifestyle. Shot amid the lush natural scenery of Hawaii, the campaign showcases the beauty of female athleticism. In addition to featuring an actual yoga devotee and fitness model, the campaign also features surfer Tatiana Weston-Webb, who is a two-time ISA World Junior Champion and who currently rides for Body Glove Girl.
Look for Breathe by Body Glove, available as of early fall 2014 in shops across North America as well as on BodyGlove.com.
Image and video courtesy Body Glove