Water Press Release

ASP Announces Target as Title Sponsor of Maui Women’s Pro

The Target Maui Pro will close the 2014 Samsung Galaxy ASP Women’s World Championship Tour.

Association of Surfing Professionals (ASP) International is pleased to announce Target as  title sponsor of the Maui Women’s Pro, the final stop on the 2014 Samsung Galaxy ASP Women’s World Championship Tour, which will be held from November 22 through December 6, 2014 at the world-class Maui pointbreak of Honolua Bay.

The Target Maui Pro presented by Schick Hydro Silk will return the world’s best female surfers to the region for the first time since 2009. Part of an elite 10-event series held around the world to determine the ASP Women’s World Champion, Honolua Bay will serve as the final stop on this season’s thrilling battle for the world surfing crown.

“Maui as the season-ender to the elite women’s schedule is a great enhancement to the ASP season and having Target’s support is very exciting,” Jessi Miley-Dyer, ASP Deputy Commissioner, said. “We have the most talented female surfers ever in this season’s Top 17 and one of the most exciting races for the crown in recent history. Honolua Bay is truly a world-class wave and the Target Maui Pro is an excellent way to cap off a historic season.”

Carissa Moore, reigning two-time ASP Women’s Champion and current ASP No. 1, has competed as a wildcard in the past at Honolua Bay and will defend her women’s world surfing crown at this year’s event.

“These are easily some of the best waves on the planet and they’re set in the most beautiful location,” Moore said. “Honolua Bay is the ideal platform for the ASP Top 17 to perform upon and I can’t thank Target enough for supporting us there.”

Target has a long history of supporting elite athletes on the ASP tours, but the Target Maui Pro will be the company’s first involvement with an elite event sponsorship.

“Carissa has been a partner of Target since 2009, and this year we are doing even more by working with the ASP to help bring elite surfers like her to the world’s best waves,” said Daniel Griffis, vice president, Experiential Marketing and Alliances, Target. “Target’s goal is to help better the sport for its competitors and fans, so we are proud to play our part in bringing this women’s ASP WCT event back to Honolua Bay.

“It’s a pleasure to partner with such a great retailer as Target,” said Mark Noonan, Global Chief Commercial Officer, ASP. “The combination of the world’s best female surfers, the world-class waves of Honolua Bay and Target as a title sponsor will ensure a fantastic end to this year’s Women’s WCT. We thank Target for their support and look forward to a incredible event.

The next stop on the 2014 Samsung Galaxy ASP Women’s World Championship Tour will be the Swatch Women’s Pro Trestles from September 9 – 20, 2014.

For more information, visit www.aspworldtour.com.

2014 Samsung Galaxy ASP Women’s World Championship Tour:

  • Roxy Pro Gold Coast (March 1 – 12, 2014): Stephanie Gilmore (AUS)
  • Drug Aware Margaret River Pro (April 2 – 13, 2014): Carissa Moore (HAW)
  • Rip Curl Women’s Pro Bells Beach (April 16 – 27, 2014): Carissa Moore (HAW)
  • Billabong Rio Pro (May 7 – 18, 2014): Sally Fitzgibbons (AUS)
  • Fiji Women’s Pro (May 25 – 20, 2014): Sally Fitzgibbons (AUS)
  • Vans US Open of Surfing: Tyler Wright (AUS)
  • Swatch Women’s Pro Trestles (September 9 – 20, 2014): TBD
  • Roxy Pro France (September 23 – 29, 2014): TBD
  • Cascais Women’s Pro (October 1 – 7, 2014): TBD
  • Target Maui Pro (November 22 – December 6, 2014): TBD

Image courtesy Association of Surfing Professionals (ASP)

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