Press Release

BABY-G Gets ‘Gnarly’ for Surf Season

Introducing the new BABY-G BGA180 & BGD180 collections.

In anticipation of next month’s US Open of Surfing, Casio BABY-G is ‘stoked’ to release its newest collection of wave-worthy watches. Designed with surfers in mind, the BGD180 series packs serious form and function to please those both on and off shore.

This June, BABY-G is giving its sport-inspired timepieces a tubular makeover. These new color ways pay tribute to surf culture, are great for summer, and are designed with the world traveler in mind. The analog/digital BGA180-4B features a matte black dial with contrasting red hand and band.  The BGA180-7B2 features an ivory face with colorful accents in electric blue and lime green. For the more adventurous types, the BGD180-2 and BGD180-3 digital models feature brightly-colored (blue and lime green) contrasting textured bands and accent colors, including fuchsia and violet.

The watches are equipped with 3D dials and tide graph functions, which enable surfers to track tides and forecast the ideal conditions for their next session of swells. Fashioned with resilient materials, and pre-molded bands, these watches provide a wide range of motion and comfort to ensure wearers remain focused and in-the-zone while they are riding the waves. Whether they’re in the water or watching the action from the beach, all can enjoy the latest tide introductions to the BABY-G lineup.

Along with their sun-and-surf sensibility, these styles are safeguarded with BABY-G’s functionality and strength – of shock resistance and 100M water resistance.  Other featuresof the BGA180 include an LED backlight, 48-city world time, three multifunction alarm settings, a 1/100th second stopwatch, countdown timer, 12/24 hour time formats, a thermometer, long-lasting 10 year battery and unique surfboard inspired tide indicator.

“This launch is an exciting one for us as we segue into surf season,” said Shigenori Itoh, Chairman & CEO of Casio America. “We expect that the BGA180 and BGD180 collections will get high marks from our skilled surfer fan base, but also think they will make waves in the more mainstream fashion consumer market.”

The BGA180 and BGD180 models will hit shelves in June at select Nordstrom,Bloomingdale’s and Macy’s stores for an MSRP of $120 and $99, respectively. Please visit www.baby-g.com for more information.

Image courtesy Casio

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