Lifestyle Press Release

Newton Running Announces Expansion of its Technology Platform

Men's Fate

Coming off the highly successful launch of its new 5-lug forefoot design and the P.O.P 1 platform, Newton Running continues its product expansion with the launch of two new styles that will make up the P.O.P 2 platform. The P.O.P 2 platform will provide runners with the dynamic Newton ride in a more relaxed package. With beveled lugs and a broader platform, the P.O.P 2 shoes will act as an entry point into Newton’s patented action-reaction technology and unique dynamic feel.

“The Fate and Kismet shoes are the most recent additions to our 2014 phased launch of a full line-up of shoes for every run and every runner. These two shoes provide you with the classic Newton ride while feeling more versatile and balanced” commented Mike Neslaek, VP Marketing of Newton Running. “Whether you are running for fun, fitness or to see what you’re capable of, Newton is committed to offering shoes to fit your personal needs and goals while offering you a better running experience.”

Women's Kismet

Women’s Kismet

“We are excited by our 2014 product line because, as a company, we want people at all training levels and abilities to be able to select a Newton shoe that is right for them,” said Danny Abshire, Newton co-founder and CTO. “When we first started Newton in 2007, we were confident we had discovered a unique tune-able technology that could work with the runner to help them run better. We have stayed true to our mission of developing shoes that work with the body’s physiology to facilitate a natural stride that makes every run better. From the dynamic and bold P.O.P 1 platform to the subtle yet surprising P.O.P 3 (coming later this summer) line, we now have a ride and price point for every runner.”

Newton Running will be launching these shoes in running specialty retailers on 6.20. Along with the shoes, retailers will be provided with a full digital asset package to support the launch within the specialty run channel. “We’re excited to collaborate with our retailers on this launch” said Mike Nesladek, VP of Marketing. “While we support the launch through our efforts, our retailers will be able to use the same assets to make the launch successful on their end resulting in a cohesive look and feel everywhere Newton Running shows up.”

The Fate and Kismet are available online and at select specialty running retailers.  For more information or to find a retailer near you please visit newtonrunning.com

Image courtesy Newton Running

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