ExOfficio, a leading manufacturer of adventure travel apparel, opened their first partnership store on June 6th, 2014 at American Terrain in White Plains, NY. The ExOfficio store at American Terrain will join ExOfficio’s five other store locations in Seattle, WA, Denver, CO, and JFK Airport.
“We are excited and honored to collaborate with ExOfficio on their first partnership store,” said Manny Polloni, owner of American Terrain. “American Terrain Outdoors has been an Exofficio retailer for twenty years. As our adventure travel business has grown and with Exofficio always being a part of that growth it became a logical choice to partner with them and present a larger brand and product presence to our customers.”
The new ExOfficio White Plains location will sit next to American Terrain, with an opening between stores allowing customers to shop in each space. The store will blend the look and feel of ExOfficio with the personal service and knowledge of the staff at American Terrain.
“We are excited to build on our long-standing relationship with American Terrain, and set up our first partnership store alongside their successful outdoor store.” said Kris Nelson, Director of Retail. “Partnership stores are an important part of our retail store growth strategy. They allow us to clarify our brand message, expand our product assortment, and ultimately be more accessible in markets where demand for our product is proven in specialty stores and concept shops.”
The ExOfficio store at American Terrain will offer technical apparel designed for travel, trekking and fishing, with benefits like sun protection, bug protection, ventilation, and lightweight packability.
Image courtesy ExOfficio