Snow Press Release

PrimaLoft, Inc. Supports Growth of International Business with Personnel Changes

Jochen Lagemann to Lead Strategic Efforts in Europe and Asia; Eileen Berner to Expand the PrimaLoft Business in North and South America

PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, today announced multiple personnel changes implemented to provide support necessary for the continuous growth of the brand on an international level.

To drive expansion strategies throughout the significant markets of Europe and Asia, Jochen Lagemann, formerly managing director – Europe, will now serve as managing director – Europe and Asia. He will continue to supervise the PrimaLoft European headquarters located in Germany. Eileen Berner, based in the corporate headquarters located in Latham, New York, will now manage the development of the PrimaLoft® brand in North and South America as sales director – Americas. Chris Humphris, formally sales and marketing territory manager – Northern Europe and UK, will take on the role of sales manager – Europe to support Lagemann and lead the European sales team to ensure the PrimaLoft® brand’s values and industry leadership are successfully communicated throughout the region.

In addition to personnel changes of current PrimaLoft employees, the company has invested in additional talent in an effort to solidify its commitment to the Scandinavian region and to the growing market of Asia. Mats Jengard, an outdoor industry veteran, was hired to serve as territory sales manager – Scandinavia. In this role, Jengard is responsible for growing the PrimaLoft® brand within Denmark, Norway, Finland, Iceland and Sweden through sales, marketing and supply chain management. Jengard comes to PrimaLoft with extensive experience in the Scandinavian outdoor market, working on behalf of such brands and retailers as Teva, Stadium, W. L. Gore & Associates, Inc. and Norrona. Josef Kovacs joins the PrimaLoft team as customer service representative for Asian brand partners, and will manage all orders and processes for customers in this region. Kovacs’ previous positions with such brands as Marc O´Polo, H.I.S. Sportswear, Point of Sport and W. L. Gore & Associates, Inc. have provided him with comprehensive knowledge of customer service processes and ingredient branding, as well as purchasing, sales and distribution strategies.

“Over the last few years, the PrimaLoft brand has grown extensively, both at home in North America and abroad. It is imperative we invest in the necessary staffing support now so we can take our brand to the next level for the future,” said Mike Joyce, president and chief executive officer of PrimaLoft. “We welcome the latest members of our growing PrimaLoft team and congratulate those who are taking on new responsibility.”

Logo courtesy PrimaLoft, Inc.

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