Interbike and Outdoor Retailer, two of the largest retail sports product trade shows in the world, announced today that their new experiential media event highlighting women’s-specific products is set to take place next week. The event will connect a limited number of cycling and outdoor product manufacturers with mainstream non-endemic journalists to test the latest in women’s-specific products, in the environments in which they were intended.
Set to take place June 10-12, 2014 at the Crystal Springs Resort in Northern New Jersey, The Women’s Story will feature products from key brands including superFLY, Jaybird, Dansko, Nau, Joovy, Hobie, Cannondale, Giro, Pete’s and more.
Invited journalists will have an opportunity to truly understand the mechanics behind women’s-specific products by riding a mountain bike on and off-road trail, and also have the opportunity to experiencing stand up paddle boarding (SUP) and fly fishing on a nearby lake, and can participate in yoga, hiking and running with gear from leading apparel and accessories companies, on the Crystal Springs Resort grounds.
“As the buying power of female consumers continues to grow cycling and outdoor brands are taking the opportunity to develop product that suits their needs,” said Pat Hus, Vice President of Interbike. “We are thrilled to bring this group of category leaders together to provide a platform for journalist to see, touch, interact and share the storylines of these leading brands in consumer focused publications.
The Women’s Story is endorsed by several industry and advocacy organizations, including the Outdoor Industry Women’s Coalition, the Outdoor Industry Association and PeopleForBikes. These organizations will speak at the event, offering key metrics and other data pertaining to the women’s products market.
Logo courtesy Interbike and Outdoor Retailer