Outdoor adventure retailer MSP Holdings LLC, parent company of Austin Canoe and Kayak (ACK), announced today the integration of a new mobile management system in its Austin, Texas warehouse, aimed at improving speed and accuracy as well as reducing its environmental footprint and operational costs.

An authorized reseller of top brands such as Hobie, The North Face and Yeti, ACK equips everyone from the novice camper to the professional angler with high quality, affordable camping, hiking and paddlesports gear. Since its initial opening over 20 years ago, ACK has been devoted to improving its customer’s experience not only in its four Texas stores, but online as well. By initiating a mobile warehouse management system utilizing Nexus 7 and Nexus 10 tablets from Google, all warehouse functions are now paperless, utilizing real-time data which allows for quick and accurate order processing and enables ACK to pass along the cost savings to its customers.

“Our customers are what matter the most to us. When we invest in technology, every decision we make is driven by how it will help the customer.” explains ACK CEO, Peter Messana. “The use of tablets not only does that but also reduces our paper consumption and our carbon footprint.”

Along with ensuring every shopping experience is top-of-the-line, ACK is determined to do its part in protecting the natural environments in which its customers cherish. In 2009, ACK was awarded the WasteSmart award for reducing waste, reusing packaging and buying recycled product in the workplace from the City of Austin’s Solid Waste Services. Going digital was simply the next step in a long line of green initiatives that ACK has implemented over the years. By integrating a mobile management system, its warehouse will be able to reduce the amount of paper used each day by over 90%, continuing that trend.

“Having tablets in the hands of our employees is the most efficient way for us to pick, pack and ship orders to our customers,” added Adam Olson, Director of Internet Operations. “As we advance to this new technology, it is exciting to know that we are improving the shopping experience and doing our part to protect and preserve the environment at the same time.”

Image courtesy MSP Holdings